The Challenge Flip the consumer relationship with retailers. Typically when consumers want to purchase a product or service, they start their search on the web or by requesting feedback from friends. Our client sought a platform where users could express their needs so retailers would then be able to make offers to satisfy those needs. Our Solution Using lean startup and SCRUM processes, we built MyNeeds.com a place where users can express their needs in a way that Facebook friends and local retailers are notified and prompted to help by offering advice or sending coupons. Results The application is currently being used by the first thousand beta testers and we're working with both the testers and the retailers to optimize the experience for both parties.