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DNA is a creative agency that is based in sunny Santa Barbara, CA and has been in business for over 10 years working with enterprise level companies & startups. We specialize in web and mobile app UI/UX design and development.

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 Local Loans by DNA Imagery

  The founders of Local Loans came to us with literally chicken scratches on a napkin as the concept for their app. We took their initial idea and showed them that their vision was too narrow for the potential of what their product could become. From conceptualization, wireframing, designing, prototyping, project managing, developing, and now managing their beta program we have been there every step of the way to create an enterprise level mobile saas product. To fine tune their ideas we implemented user testing from the early stages of product development. We interviewed their target users, videotaped use sessions, created surveys, and analyzed their pain points to yield valuable insights that we could then turn into new features or user experience changes. We managed the product development roadmap and helped steer product decisions working closely with the Local Loans founders.  

   iOS · Ruby · Rails
   App · Integration · Platform · Quality Assurance · Design

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 Mortgage App, Financial App, Loan Officer, Borrower, iPhone, iPad, Mobile App, Santa Barbara

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