Designing a new type of mobile-first credit card experience for the UK market. During our ongoing partnership, we have rolled out three iterations of app prototypes to validate the product idea and receive two rounds of investment. Based on market research and user testing, we came up with a simple and intuitive mobile experience that will be launched later this year.
"I've been very pleased with The Gradient's ability to challenge me." The Gradient was brought on mid-development to serve as a hands-on front-end experience design team. They also created a market video and an overall branding and marketing strategy for the app. Investment partners are impressed with the status of the application, which would not have been possible without The Gradient's work. Their expertise makes them a valuable thought partner, often trusted to inform t