BrandSync is a cloud-based, PIM (Product Information Management) solution dedicated to both e-commerce and brick and mortar industries - retailers and producers that covers three major problematic aspects of distribution: gathering and processing products’ data, standardisation and unification of data for all of supply chain participants, and further data circulation (both internal and external). The solution was a dedicated application that enables users to input to the database a precise description of their products. Combined with a great number of products in the base, it allows for a very expanded data exchange between the subjects within the supply chain. One of the major challenges was to combine simplicity with flexibility and create as user-friendly tools as possible. The final product has a clear, intuitive interface with custom-made designs that provides a variety of functionalities and makes the high volume data management easy and effective.