The founders of Ask The Guides: Success had a vision of creating an app that would inspire and motivate people on a daily basis while being able to also act as an oracle and help offer guidance to people’s most intimate questions. At DNA Imagery we helped conceptualize this idea from the ground up building out the user experience by mapping out the information architecture and wire framing the app. After several iterations we were able to come to the foundation of an app that met the founders vision while still offering an easy and interactive experience for the user. Our senior visual designer, Ana, created beautiful UI elements and background to create an immersive environment that created an uplifting and positive atmosphere that the founder envisioned. The addition of sound & animations completed the experience as users were drawn into the app.