JusMove wanted to launch a social network targeted at the dance-enthusiast community. A place for them to connect, share user-generated dance videos, and submit their videos into ongoing competitions with cash prizes. App Partner assisted JusMove through every phase of their startup process. It started with a high-fidelity interactive prototyping phase, then an MVP development phase to bring it to market, and after launch as it started to gain tens of thousands of users it moved into an ongoing agile process where we continuously collaborated on regular feature updates. JusMove’s monetization and user acquisition strategy revolved around the contest system. App Partner built a system which allowed users to purchase credits to be used towards contest submissions. Through a web-based content management system that we custom developed JusMove admins were to remotely control credit prices in real-time.