Fame Cards approached Devision for a solution that would allow users to engage with their print media content using a mobile device. Fam Cards wanted to provide users with easy access to additional information through mobile micro-sites and QR smart cards. The concept behind QR smart cards is to have customized mobile micro-sites; each containing unique content and accessible online via a QR code that can be added to a variety of print media. To achieve this, we developed a platform to generate unique QR codes and a custom content management system (CMS) which allowed each mobile website to be customized in terms of design, content and additional features (i.e. galleries, videos, maps, interactive surveys and so on).