CHALLENGE Biosense Webster's marketing division wanted to modernise their paper-based product catalogue with an updatable iPad app. The app would be used by their disparate salesforce presenting their product catalogue in laboratories and hospitals. SOLUTION Red C created a sharp sales presenter app displaying the company's entire product catalogue. The information is stored locally and available offline. The client is able to update the content via the centralised backend Content Management System (CMS). The app also syncs with the CMS when internet connection is available. RESULTS The feedback has been excellent from the EMEA field-based salesforce. Users have exclaimed that the app "...looks great and is very to use..", as well as being "...significantly better than a catalogue!"