CHALLENGE In the Norwich area, businesses were wasting budgets on generic mass-market advertising which was not interactive. The client required an iOS and Android app that enables shoppers to receive targeted offers from local businesses, specific to goods and services they have opted in for. SOLUTION Red C built a sharp promotional app that is both client and consumer facing and hosts an advanced targeted push notification feature. Companies can sign up via the client-facing Content Management System and receive reports on user engagement. Consumers can then search and locate special promotions in their categories of interests. Red C also built a promotional website alongside the app: www.norwichcentral.co.uk RESULTS The app has obtained over 500 users in the first 2 months and raised the profile of the Norwich region, connecting both tourists and residents to local businesses.