Coyns was conceptualized to be a Loyalty Program App for Local Retail market. We started by reviewing the business requirements and understanding the vision for Coyns. It is indispensable for us to understand What & Why before anything else. Why do you need a mobile app for your product? Why will any consumer download & use this App? What is expected out of the User? And What kind of user is your target segment? It is only after these answers, that we began to design a user's journey on Coyns. That involved sticking to the consumer psychology of finding the best in quickest way, sorting out his/her non-definitive mind, allowing flexibility for selection of Partners & alternate navigation. High fidelity mock ups were shared in the form of PSDs along with the complete story-boarding. Once approved, we moved further with our research on color selection for the target population and proceeded ahead with complete native application & backend design.