Client Brief Our Chicago based client wanted a unique design, a new website that is original, mobile friendly and custom made for his marketing goals. The website should include basic website features, inventory integration, and interactive functions. Our Endeavor We developed a world-class responsive website to showcase the exquisite and striking jewelry to the world, besides providing a better- personalized experience. We bought the diamond inventory online in the new site so that visitors can search for the exact ring or a piece of jewelry they want and can make their selection. The e-commerce and build-your-own-ring online features were carefully integrated into the jewelry site so that its easier to use for the customers.