The Challenge The new business development area wanted to leverage the concept of social media sponsored posts to create a marketing platform and establish a new business unit. Our Solution We leveraged the Twitter API to generate an application that allows CoolRepublica to propose messages to be tweeted and to define a budget for each campaign. Based on the budget and the amount of followers each ambassador has, he/she receives a compensation for spreading CoolRepublica's clients’ messages. Results In the last six months CoolRepublica has run more than 30 campaigns through our platform to reach hundreds of thousands of Twitter users. We continue to support the platform as the company is expanding to other countries and adding new features and social networks to the mix.