• Future Of Mobile Marketing and Mobile Advertising 2014

    Probably one of the biggest finding that supports the fact that mobile users are more active comes from a study done by iAcquire and SurveyMonkey. This study resulted in the amazing finding that 70% of mobile searches lead to action on websites within 1 hour. The strength of mobile is…

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  • Monetizing the ephemeral mobile messaging trend

    [tweetherder]Ad dollars follow where the consumer attention is. Right now it’s about messaging! [/tweetherder] Within messaging Ephemeral chat is a defining protocol (?) that will stay on. Three reasons we see, that may drive this trend: 1. [tweetherder]Ephemeral conversations are natural. We are used to it as a human-native (see…

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  • Voice is the next leap for smartphones

    Kevin Marshall started off an interesting conversation thread about what he thinks about mobile, which I responded to here. To me, the fundamental behavior around mobile – of using it as a consumption device than a production device has been because of it’s limitations. We don’t open our hackpads or…

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  • Should I Launch my App on iOS or Android First?

    One constant debate in the mobile app development world is whether to launch on Android or iOS first, as Android gained 82% market share, according to a November report released by research firm Gartner. Even if there isn’t an universal answer to this question, to help you decide where to…

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  • Mobile Monetization Models – Making money out of Apps

    Mobile monetization is a problem that usually bothers every mobile developer out there. Creating a cool app is only the first step in the roadmap of creating a successful application that can be monetized. Choosing the appropriate monetization model for an app is usually one of the most difficult decisions…

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  • iOS 7 and Business Apps: What Every Developer Should Know About the Update

      The iOS 7 update, released in early September 2013, had dozens of new consumer-friendly features, but it also placed an emphasis on features and functionalities for businesses.  It is no secret that this heightened enterprise focus has been driven by increased corporate support for smartphone use and apps of…

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  • App Monetization with Apple Affiliate Program | Interview with Jesse Lakes

    In  our recent interview with Jesse Lakes, Co-Founder & CEO at GeoRiot, we discussed about how mobile app developers and publishers could make revenue through an AppStore Affiliate program. About Georiot – GeoRiot provides industry leading affiliate linking capabilities to app developers, music labels and Internet marketers. With a single,…

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  • Best Mobile App Developer – How to spot a unicorn?

    Your organization needs a mobile strategy. Period! With mobile eating the world, the question of ‘should I have a mobile strategy?’ has gone obsolete. Now, what haunts most business owners is, how to take their organization mobile especially when they don’t have a mobile development team in-house. An alternate but a…

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  • In-App Purchases and other App Monetization Models

    (This is a guest post from Joao – Co-Founder of Wazza, a technological platform that helps mobile app developers to maximize their in-app purchase revenue) So, you have built an amazing app, with a catchy design that your friends and family love. Now, it is time to start thinking about…

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  • Scaling a mobile app that serves real time content – Umpire Media Story!

    “Oh Fuck! What’s happening? What’s wrong with the umpire? That *beep**beep**beep* has given a wrong decision. Oh man… this sucks! “. If you are a huge fan of sports, you definitely will not be an alien to this situation. Its not very uncommon to see umpires giving wrong decisions and the managers getting…

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