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Toolbox was born in May 2001 as an interactive agency, offering services of website development, social media marketing and mobile marketing for leading Latin American companies like Disney, Santander, Kraft Foods and Moviecity among others. In October 2010, Toolbox developed its first TV Everywhere customized platform for Moviecity, creating Moviecity Play. It made a turn. Since then, Toolbox refocused its business towards the development of the new television, devising and creating market-leading products in Latin America, as its TV Everywhere and IDM platforms. Toolbox Pass, its own simple and secure user authentication module, is being used in 90% of Latin American pay-TV operators and in 11 of the major MSO in Asia.

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