From Smartphones to Tablets – The Changing Landscape
"It’s the era of mobile advertising- and it’s evolving. The battle amongst processing power and mobility has been raging since long now, with PCs and smartphones satisfying one side of the equation only. Then came tablets and spelled the end of the reign of compromise. Heavy content compatible and still truly mobile, tablets revolutionized the way users interact with data. Providing a rich, engaging experience on-the-go, tablets have garnered a significant amount of share in the daily diet of media consumption, becoming the golden goose for advertisers and publishers alike.
Although mobile, tablets are NOT smartphones. They differ enormously in the way consumers use them – from experience to expectation. Advertisers need to shift tactics to make the best of the opportunities that are unique to tablets. The following differences aim at helping advertisers plan specifically for tablets..."