"When Instagram announced last week that its app would be available for Windows Phones, it plugged the most gaping hole in Microsoft’s mobile platform. Considering the company is acquiring Nokia’s devices business, which has made a point of packing ridiculously good cameras into smartphones, not having the world’s most prominent photography app was just embarrassing.
Microsoft (MSFT) and Nokia (NOK) say they’re getting much closer to erasing the shortcomings in the Windows app store. Still, plenty of developers need to be persuaded to build apps for the sparsely populated platform, and the two companies will be employing some interesting persuasive tactics. Bryan Biniak, Nokia’s global vice president and general manager, said in an interview that the pitch will include a simple massage: Those who decline to build apps for Windows could loses valuable business from Microsoft and Nokia..."