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The Definitive Guide to App Store Optimization (ASO)

The Definitive Guide to App Store Optimization (ASO)

The app store industry is a completely different world compared to search. One of the main reasons is the app store industry is not dominated by a single player (Google). In the app store eco-system, there are two evenly matched players competing for the same space. So unlike on-line search, internet marketers have to consider more than just Google.

As SEO practitioners, we will need to optimize apps for both Google Play (Android) and Apple’s iOS store. This presents more challenges, but also more opportunity. If you are thinking of creating a mobile app or already have one in the market, the steps outlined below will help you optimize your app in both app stores....

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