One UK company is using iBeacon to offer hyper-local digital publications in places where people tend to sit around. The idea is that normally for-pay newspapers and magazines are free, as long as you’re sitting there in the coffee shop, bar, restaurant or hotel lobby. It serves the business, because they can provide something of monetary value to customers free. And it helps the publishers, because would-be readers get to try their publications as a kind of location-based free trial.
There are other unexpected locations. For example, the iBeacon system is getting a gigantic deployment at The Mets’ Citi Field.
It’s also being deployed in malls, department stores and all kinds of other retail locations. All of these are likely to be more appealing than inside Apple Stores because they are places where people need help navigating indoors, finding out about promotional deals and possible even paying for things without waiting in line (which already existed at Apple Stores).
But I think the best place for iBeacon might be in homes.