Mobile is the new web: in 2000 businesses were realizing that the future of commerce and customer relations was on the just-exploding web. In a few years time, web commerce had eclipsed traditional off-line commerce. Mobile commerce is currently a fraction of web commerce. But in a few years time it will, in turn, eclipse traditional web commerce.
Businesses, large and small, know this and are planning products to prepare for and exploit the oncoming tide of mobile use. These products are innovative and engaging. In fact, most businesses are planning products that are still waiting for mobile technology to catch-up.
Because the explosion of mobile is for a good reason. People prefer the engagement and immediacy of mobiles. Mobiles fit into a person's lifestyle, moving with them, rather than demanding people meet them on the technology's terms. And in this change are new opportunities, well beyond selling the same things through a new channel.