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Pricing an app - The way an economist would describe

almost 4 years ago

What is upfront app pricing? Basically, it is when you have to pay something to download an app. It is not when you buy something within an app (an in-app purchase) or when you buy something outside an app that makes it work (such as a subscription). Finally, it is not when you pay for an upgrade of an app (although Apple doesn’t currently provide the ability to do this).

There is a lot of dressing in his argument but near as I can tell it is this, there is almost always a free option for an app and consumers will choose the free option first. That means that if you put a price on an app, you are going to find it hard going...

       

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