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All I Want For Christmas: A Beta App Store

You must submit your basically untested app now or your holidays will surely be ruined. If you don’t, you’ll miss out on all those downloads that your app probably isn’t ready for anyway. Your call. Merry Christmas.

The App Store is about to shutdown for holiday break this Saturday. And so I felt it was a good time to reflect on where we are with regard to the marketplace heading into 2014. The answer, as best I can tell from talking with innumerable developers over the past year, is still very good — but it’s not exactly great. And it should be great.

More specifically, the state of testing and releasing an app has gone from more-or-less untenable to the nightmare we all knew it would become. The time is now: Apple needs to come up with a real solution to allow developers to distribute and test their appsbefore they launch on the App Store.

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