How do developers prioritise platforms? iOS vs Android vs HTML5
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.. Not long ago, the choice of a mobile platform, i.e. which mobile platform to support was a key question for developers. That question has more or less been addressed now: iOS and Android accounted for 94% of smartphone sales in Q3 2013 and there is little doubt that they will continue to dominate the market in the years to come. For organisations that require massive scale, combined with all the perks of a mobile ecosystem (monetisation, distribution, platform services),iOS and Android are the platforms of choice with a combined Mobile Developer Mindshare of over 85% based on the last Developer Economics survey in Q3 2013.
Despite the dominance of these two platforms, our latest Developer Economics report showed that the majority of organisations utilise more than one platform at the same time, while 50% of organisations utilise three or more platforms at the same time. This strategy that makes perfect sense for pro developers and organisations where scale matters. So how should your organisation prioritise across all platforms you publish on? For the majority of organisations involved in app development this is a key question, as resources are scarce and, quite often, a choice must be made. For example, which platform to support first with a new game release or which platform to invest more time on when supporting an existing...