The Second Screen Becomes The First Screen
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Hulu was born on the desktop computer, and existed there for some time before it began appearing on portable and set-top devices. Part of that was Hulu’s ties to the Flash framework for DRM and other content-provider requirements.
But 2013 marks a watershed moment for the service as it says roughly 50% of its now 5 million Hulu Plus subscribers are streaming exclusively on devices. That’s not some on the desktop computer and some on tablets, it’s all on devices like phones, iPads and set-top boxes like Roku and Apple TV...