Ready or not, real-time bidding is revolutionizing mobile advertising
There’s no question about it: buying on real-time bidding (RTB), also known as programmatic bidding, is shaping up to represent the future of the mobile ad marketplace: Just look to Twitter’s $350 million acquisition of mobile RTB powerhouse MoPub and Millennial Media’s exchange investment with AppNexus, and Rocket Fuel’s explosive IPO as proof. Years ago, the financial markets transitioned from trading via hand signals and slips of paper to automated buying and selling. Similarly, today the advertising market is inexorably becoming increasingly liquefied as RTB gains momentum in both web and mobile advertising.
Similar to what took place on Wall Street when trading became digital, automated trading changes the playing field in some significant ways. For one, digital bidding holds out the prospect of a market that is truly liquid, by which I mean transparent, frictionless and efficient...
What your peers are reading!
Not long ago, I was trying to watch a video on YouTube. I got the expected “5-second till skipping” countdown and had my mouse hovering over the skip link, but the video was interesting. I laughed, so I figured I’d give it another few seconds to see what the product was all about. I ended up watc... ...Read more
According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.” Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequent... ...Read more
Contrary to MVPs, where the goal is to get something barely usable out the door and into the market for initial feedback, an MLP takes the opposite approach, treating, among other things, the first-time experience of a new user very seriously. This is the first time they’ll see your product, the... ...Read more
What are the Top 10 things I’d tell myself to do better, if I could go back in time? My top list: Slow down big decisions — when you aren’t sure. You have to move fast and break things, but if the pit in your stomach says “maybe don’t do that” — slow that decision down. My biggest mistakes ha... ...Read more
How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more Marketplaces are easily underestimated When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, Alibaba, Uber – are marketplaces worth ... ...Read more
From lack of product-market fit to disharmony on the team, we break down the top 20 reasons for startup failure by analyzing 101 startup failure post-mortems. WHERE IS THIS DATA COMING FROM? Start your free trial today Email Email SIGN UP After we compiled our list of startup failure post-m... ...Read more
Top Mobile App Development Companies
Apps must be user-friendly, perform well and look amazing. This is what we aim for when we design and build them. .more
We do iOS, Android and Windows Applications. Website, Mobile and Interface Design..more
We provide: expertise to help make the right decisions about where to invest in mobile, and the ability to execute flawlessly with award-winning design, engineering, and project management resources..more
Looking to Build a Mobile App?
Here are some of the best apps built by developers from our network.
