Building an app? Download our pricing report!   Download

Ready or not, real-time bidding is revolutionizing mobile advertising

Added about 3 years ago | As appeared first on Venture Beat | Author: Adam Landis

There’s no question about it: buying on real-time bidding (RTB), also known as programmatic bidding, is shaping up to represent the future of the mobile ad marketplace: Just look to Twitter’s $350 million acquisition of mobile RTB powerhouse MoPub and Millennial Media’s exchange investment with AppNexus, and Rocket Fuel’s explosive IPO as proof. Years ago, the financial markets transitioned from trading via hand signals and slips of paper to automated buying and selling. Similarly, today the advertising market is inexorably becoming increasingly liquefied as RTB gains momentum in both web and mobile advertising.

Similar to what took place on Wall Street when trading became digital, automated trading changes the playing field in some significant ways. For one, digital bidding holds out the prospect of a market that is truly liquid, by which I mean transparent, frictionless and efficient...

Continue reading on Venture Beat
       

What your peers are reading!

Top Mobile App Development Companies

DevelopmentNow Company Profile, Apps, Reviews   
DevelopmentNow
Founded: 2005
Employees: 50

App   
iOS    MS SQL    ColdFusion    Unix
United States    Australia      
ThinSlices Company Profile, Apps, Reviews   
ThinSlices
Founded: 2010
Employees: 50


Android    iOS    Windows Mobile   
Romania      
Stone Labs Company Profile, Apps, Reviews   
Stone Labs
Founded: 2007
Employees: 30

App    Data Visualization    Ecommerce Development
PHP    Android    iOS    MySQL
Lithuania    Belarus      
Zco Corporation Company Profile, Apps, Reviews   
Zco Corporation
Founded: 1989
Employees: 250

App    Integration    Quality Assurance
PHP    Java    Android    iOS
United States    United States      
Are you sure, you can find a capable, trustworthy & affordable mobile app developer, all by yourself?

Looking to Build a Mobile App?

Here are some of the best apps built by developers from our network.
JobBoss by Appmosphere - App Development Company in Minneapolis, Minnesota, United States
  JobBoss
by Appmosphere
iOS   
 7789
        
beakr by Concentric Sky - App Development Company in Eugene, Oregon, United States
  beakr
by Concentric Sky
App    Python    iOS   
 4540
        
GreenVolts by RapidValue - App Development Company in Pleasanton, California, United States
  GreenVolts
by RapidValue
iOS   
 4520
        
Brickstr by DevelopmentNow - App Development Company in Portland, Oregon, United States
  Brickstr
by DevelopmentNow
Android    iOS   
 4594
        

Post Your Project

Vishruth-ContractIQ

Hi!
I'm Vishruth. My colleagues & I work everyday to make ideas see the light of the day.

Your ideas deserve the best developers. We’ll find your best match within days. It’s a promise. Talk to you soon!

Everything you need to know about outsourcing!

     
About •  Careers •  How it works for Developers •  FAQ •  Contact •  Blog •  RSS

© 2012 - 2017 ContractIQ   Terms of Service   Privacy Policy