Ready or not, real-time bidding is revolutionizing mobile advertising

Has this ever happened to you? You’re at a networking event and it’s your turn you deliver your elevator pitch. Maybe you stumble a little, but you feel pretty good about it… Until you look out at a sea of furrowed brows and puzzled faces at the end. Or maybe people are virtually “furrowing th...  ...Read more

I’ve been building startups since I was twenty-three. Every time someone asks me what I do and I have to say “I’m a startup founder or entrepreneur”, I cringe. Usually the person I am talking to gives a confused, unsatisfied look. I don’t blame them. What does that really mean? In my nearly twen...  ...Read more

Whether it’s a repetitive squealing sound coming from your fridge, or a mosquito buzzing in your ear — what’s the first thing you try to do? You try to turn it off as fast as you can, right? Well you’re not the only one who’s doing this… Your customers are also “turning off” the annoying sou...  ...Read more

Design Thinking is how designers create desirable solutions to complex problems. It is often considered an exclusive tool for designers and other creatives, typically envisioned as a wall pockmarked with post-its. These are misconceptions. The value of Design Thinking Design Thinking is no one ...  ...Read more

In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: “I feel like the wretched employee of my former self. My former self being the happily engaged novelist who now sends me, a kind of ...  ...Read more

I Got So Many Push Notifications They Literally Pushed Me Over A Cliff And I Died I have never cared, nor will I ever care, that someone has a work anniversary. I know you don’t believe me, dear reader, but I’m writing this from the great beyond. I need to warn you about the dangers of push n...  ...Read more