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The marketing power of messaging apps

Added over 3 years ago | As appeared first on BGR | Author: TERO KUITTINEN

..Perhaps the most intriguing thing about Costume Party is that in this past weekend, it had more than 500,000 users per day. According to Koa.la, 50% of consumers who tried the app have returned to use it a second time.

This is an exceptionally high number. In the game app universe, a return user level that tops 20% is a rare feat. These milestones seem to support what LINE executives were stating at the Tokyo Game Show in September: messaging apps can boost retention and increase the number of daily playing sessions. Consumers visit their favorite messaging apps several times a day and follow the progression of turn-based games automatically. The high frequency of messaging app sessions bleeds over to apps that piggyback on them...

Continue reading on BGR
       

What your peers are reading!

Never feel shy about admitting when you don’t understand something.
Never feel shy about admitting when you don’t understand something.
Added about 11 hours ago | As appeared first on Kottke | Author: Jason Kottke

Why do most companies begin with an overview of their features instead of bringing customer’s actual problem?
Why do most companies begin with an overview of their features instead of bringing customer’s actual problem?
Added about 11 hours ago | As appeared first on HackerNoon | Author: Ash Rust

Will you let a salesperson pitch something that you will not be buying?
Will you let a salesperson pitch something that you will not be buying?
Added 1 day ago | As appeared first on theonion | Author: theonion

IOT is all set to drive the consumer tech industry towards an all-time high revenue figure.
IOT is all set to drive the consumer tech industry towards an all-time high revenue figure.
Added 1 day ago | As appeared first on medium | Author: Intertrust Technologies

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