The marketing power of messaging apps
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..Perhaps the most intriguing thing about Costume Party is that in this past weekend, it had more than 500,000 users per day. According to Koa.la, 50% of consumers who tried the app have returned to use it a second time.
This is an exceptionally high number. In the game app universe, a return user level that tops 20% is a rare feat. These milestones seem to support what LINE executives were stating at the Tokyo Game Show in September: messaging apps can boost retention and increase the number of daily playing sessions. Consumers visit their favorite messaging apps several times a day and follow the progression of turn-based games automatically. The high frequency of messaging app sessions bleeds over to apps that piggyback on them...