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The marketing power of messaging apps

Added about 3 years ago | As appeared first on BGR | Author: TERO KUITTINEN

..Perhaps the most intriguing thing about Costume Party is that in this past weekend, it had more than 500,000 users per day. According to Koa.la, 50% of consumers who tried the app have returned to use it a second time.

This is an exceptionally high number. In the game app universe, a return user level that tops 20% is a rare feat. These milestones seem to support what LINE executives were stating at the Tokyo Game Show in September: messaging apps can boost retention and increase the number of daily playing sessions. Consumers visit their favorite messaging apps several times a day and follow the progression of turn-based games automatically. The high frequency of messaging app sessions bleeds over to apps that piggyback on them...

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What your peers are reading!

Ask productive questions like 'What do you most/least require from our product?'. This will help your strategy.
Ask productive questions like 'What do you most/least require from our product?'. This will help your strategy.
Added about 2 hours ago | As appeared first on Firstround | Author: Firstround

Know what your users are asking for. Only then, you can get around to providing answers & solutions.
Know what your users are asking for. Only then, you can get around to providing answers & solutions.
Added about 2 hours ago | As appeared first on toprankblog | Author: Caitlin Burgess

In UX, use fewer words so that users can carry on with you app, and not waste time reading too much
In UX, use fewer words so that users can carry on with you app, and not waste time reading too much
Added 3 days ago | As appeared first on Medium | Author: Torrey Podmajersky

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