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Why the wearable explosion is driving tech and fashion convergence

Added over 3 years ago | As appeared first on GIGAOM | Author: Antonio Bertone

In an age where fashion continually romps through society’s wardrobes and technology governs our everyday lives, we’ve finally reached a crossroads where industry boundaries between apparel brands and digital platforms have started to blur. And consumer wearables—the bridge between these two worlds—are the catalyst for that convergence.

Known apparel and lifestyle brands like Nike, Adidas, Lululemon and others have made notable advances  into the wearable market. On the platform side, Apple has arguably become the ecosystem leader of the wearable explosion, while Google has reached wearable status through Google Glass...

Continue reading on GIGAOM
       

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