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Why are you still building consumer apps? Enterprise pays 4x more!

Added about 3 years ago | As appeared first on Developer Economics | Author: Mark Wilcox

Consumer apps are the focus for all the excitement and media attention in the industry. Enterprise software is dull and boring, right? Not if you care about making money! Our data shows enterprise developers generate 4 times as much revenue as those targeting consumers. Besides, what’s so dreary about reinventing the way people work in a mobile and connected world?

“Wait”, I hear you cry, “what about BYOD and the consumerization of IT? Surely the future is all about selling computing tools directly to professionals?” Well the data from our April-May 2013 Developer Economics survey says that future isn’t here yet. In any case, if you’re going to collaborate with colleagues then you all need to be using the same tools, so most of the time the company still has to choose and buy them.

We asked developers which type of customer they primarily targeted from a selection of Consumers, Professionals, Enterprises, Other and Not Sure. Using this data we can compare the fortunes of developers serving each of those audiences....

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