And Then Steve Said, ‘Let There Be an iPhone’
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When Jobs started talking about the iPhone on Jan. 9, 2007, he said, “This is a day I have been looking forward to for two and a half years.” Then he regaled the audience with myriad tales about why consumers hated their cellphones. Then he solved all their problems — definitively.
As Grignon and others from Apple sat nervously in the audience, Jobs had the iPhone play some music and a movie clip to show off the phone’s beautiful screen. He made a phone call to show off the phone’s reinvented address book and voice mail. He sent a text and an e-mail, showing how easy it was to type on the phone’s touch-screen keyboard. He scrolled through a bunch of photos, showing how simple pinches and spreads of two fingers could make the pictures smaller or bigger. He navigated The New York Times’s and Amazon’s Web sites to show that the iPhone’s Internet browser was as good as the one on his computer. He found a Starbucks with Google Maps — and called the number from the stage — to show how it was impossible to get lost with an iPhone....