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Hot from the oven - Mobile Ad CTRs & Spends from the holiday season!

almost 4 years ago | From Kenshoo | Author: Josh Dreller

The biggest eye-popping growth was in Phone and Tablet activity with spend, clicks, and revenue in 2013 across those devices representing a much larger share of the pie than in 2012.

For example, in November 2012 through Cyber Monday, marketers spent 79.5% of their paid search budgets on Computers (i.e. laptops, desktops, notebooks, etc.) with just 11.8% going to Phones and 8.7% to Tablets. This year, the rate of change is astounding. Although paid search advertisers continued to spend a majority of their budgets on Computers in 2013, they dropped it by 24.1% YoY to just 60.3% of total spend for Thanksgiving and Black Friday.

Phone budgets grew by 79.1% YoY to 21.2% of total paid search spend while Tablets grew a whopping 113.6% YoY to 18.5% of total paid search spend...

       

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Top Mobile App Development Companies

inqbarna Company Profile, Apps, Reviews   
Inqbarna

We dream apps, we imagine apps, we design apps, we create apps. We live apps, we love apps! Have an app idea? Bring it to us!.more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Windows Mobile   
 Locations

Barcelona, Spain

Mutual Mobile Company Profile, Apps, Reviews   
Mutual Mobile

We provide: expertise to help make the right decisions about where to invest in mobile, and the ability to execute flawlessly with award-winning design, engineering, and project management resources..more

Employees: 500
Founded: 2009
Technologies:   iOS   
 Locations

Austin, US

Moobila Company Profile, Apps, Reviews   
Moobila

Moobila specializes in creating custom iPhone, and cloud-Based applications designed for your personal or business needs. .more

Employees: 27
Founded: 2010
Technologies:   iOS   
 Locations

Islamabad, Pakistan

Zco Corporation Company Profile, Apps, Reviews   
Zco Corporation

Zco Corporation is a tried-and-true software development company that has been living and breathing technology for over 25 years. Its team was handpicked for specialties in mobile app development, ...more

Employees: 250
Founded: 1989
Technologies:   PHP    Java    Android    iOS    Blackberry    Windows Mobile    HTML5    Symbian   
 Locations

Boston, US

Nashua, US

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