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Hot from the oven - Mobile Ad CTRs & Spends from the holiday season!

over 3 years ago | From Kenshoo | Author: Josh Dreller

The biggest eye-popping growth was in Phone and Tablet activity with spend, clicks, and revenue in 2013 across those devices representing a much larger share of the pie than in 2012.

For example, in November 2012 through Cyber Monday, marketers spent 79.5% of their paid search budgets on Computers (i.e. laptops, desktops, notebooks, etc.) with just 11.8% going to Phones and 8.7% to Tablets. This year, the rate of change is astounding. Although paid search advertisers continued to spend a majority of their budgets on Computers in 2013, they dropped it by 24.1% YoY to just 60.3% of total spend for Thanksgiving and Black Friday.

Phone budgets grew by 79.1% YoY to 21.2% of total paid search spend while Tablets grew a whopping 113.6% YoY to 18.5% of total paid search spend...

       

What your peers are reading!

Make sure you have a good story to advertise. Because if you’re story isn’t any good, you’re going to have a tough go of it.
Make sure you have a good story to advertise. Because if you’re story isn’t any good, you’re going to have a tough go of it.
Added about 5 hours ago | As appeared first on medium | Author: Faktory

My college advertising professor, the esteemed Jon Anderson, taught me this: the first rule of advertising is nobody goes out of his or her way to look at advertising. If that were the only thing I learned in college, then every dollar I paid for my education was worth it. (Well, except all the m...  ...Read more


Avoid making stupid decisions by sticking to the ‘circle of competence’.
Avoid making stupid decisions by sticking to the ‘circle of competence’.
Added about 5 hours ago | As appeared first on medium | Author: Louis Chew

By all appearances, Charlie Munger doesn’t seem like an interesting man. He served in the U.S. Army Air Corps during WWII, went to the University of Michigan, Cal Tech, and then to Harvard Law School. He received an elite education which undoubtedly contributed to his success as Vice-Chairman of...  ...Read more


What if you can offer a personalized service to your customers at scale, without you involving directly? Chatbots are the answer.
What if you can offer a personalized service to your customers at scale, without you involving directly? Chatbots are the answer.
Added about 5 hours ago | As appeared first on markgrowth | Author: Stefan Kojouharov

One of the biggest advantages of using a chatbot is that you no longer have to ask for the email address, the bot already knows who the user is and allows you to message them. Instead you can focus on delivering value and leading the user from awareness to interest. Essentially we are elimina...  ...Read more


Are startups evolving their strategies away from counting on traditional channels and moving towards paid acquisition to scale.
Are startups evolving their strategies away from counting on traditional channels and moving towards paid acquisition to scale.
Added 1 day ago | As appeared first on andrewchen | Author: Andrew Chen

There are two underlying reasons for the increasing costs: Salary/comp for your team, and growth has shifted more towards paid acquisition. While the former is obvious (especially to those paying rent in San Francisco), the second is more nuanced, since it’s driven by a number of industry trends....  ...Read more


Product managers should understand that their role is ever evolving and should embrace its fluid nature.
Product managers should understand that their role is ever evolving and should embrace its fluid nature.
Added 1 day ago | As appeared first on medium | Author: Rian Van Der Merwe

A good product manager constantly thinks about about the happiness and efficiency of their team. They know that when a team feels unhappy with the product development process, they can’t make good products for customers, and they won’t enjoy their work. A good product manager will do formal retro...  ...Read more


It’s been more than 100 years since the concept of AR was first talked about but still it’s not there yet!
It’s been more than 100 years since the concept of AR was first talked about but still it’s not there yet!
Added 1 day ago | As appeared first on medium | Author: Scottie Gardonio

Over the past months, I’ve been excited to share my rather primitive augmented and virtual reality creations with any who will spare a few minutes. Most of the time, anyone I can wrangle to my tech setup shows the same amount of enthusiasm. This is especially promising, as I realize my asking pe...  ...Read more


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Zco Corporation is a tried-and-true software development company that has been living and breathing technology for over 25 years. Its team was handpicked for specialties in mobile app development, ...more

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