Don’t stretch Apple’s catchphrase “There’s an app for that” too far — not everything has to exist as an app. A recent study by Compuware found that smartphone users prefer mobile apps to mobile websites, but other research shows organizational strategy shifting away from native mobile apps towards Web experiences. If your content and functionality can be better served to users through a responsive website or Web app, then you have no real need for a native app. While native apps can easily use a device’s capabilities, a few features, such as GPS, can be used by websites, too.
Couple that with offline storage and many websites can do whatever their native equivalents currently do. Visitors to Kansas City can easily do everything they need to from the VisitKC mobile website, instead of downloading and installing the dedicated app, which is now in my app graveyard.