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Celebrity voices for utility apps? Are we that bored in life?

Added over 3 years ago | As appeared first on Mobile Marketer | Author: Rebecca Borison

Waze has just integrated its first United States celebrity voice navigation in partnership with Universal Pictures to promote the upcoming film “Ride Along." The new feature may point to a new opportunity for marketers both in the navigation space as well as search.

American Waze users can now choose to have comedian and actor Kevin Hart direct them to their end destination. The feature has had a lot of success in other parts of the world, and the U.S. release signals the beginning of a possible trend for other marketers.

Continue reading on Mobile Marketer
       

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