Hey Appstore, here I come! Google Play Movies & Tv comes to iOS
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Google just released a new app in the iOS App Store, and it’s a significant one when it comes to the company’s content strategy — the awkwardly named Google Play Movies & TV is an iTunes Store competitor for movies and TV shows. You can watch your Google media content directly from your iPhone or iPad. But, just like the Kindle app, you won’t be able to buy or rent your content directly from the app — you’ll have to use the browser.
With today’s release, Google is using a strategy that was very efficient in Amazon’s case with the Kindle — if you want to make people switch to your content ecosystem, release your app on every major platform...