Building an app? Download our pricing report!   Download

Lifecycle Messaging - Think how you do it for app users!

Added almost 3 years ago | As appeared first on Redeye VC | Author: Josh Kopelman

I recently blogged about the importance of conducting a cohort analysis to track user retention.   A good cohort analysis helps you understand how many customers you keep and how many you lose.  So now what?

I'm surprised how little pro-active messaging/communication most Internet companies do.  And if they do send me an email, it tends to be a generic weekly promotional email that they send to all users.  One thing that I learned at half.com is the importance of lifecycle messaging -- in which you deliver different messages to different users based on where they are in their lifecycle.  

Continue reading on Redeye VC
       

What your peers are reading!

Top Mobile App Development Companies

GoVisual App Design & Development Company Profile, Apps, Reviews   
GoVisual App Design & ...
Founded: 2010
Employees: 10

App   
Android    iOS   
Netherlands      
Concentric Sky Company Profile, Apps, Reviews   
Concentric Sky
Founded: 2005
Employees: 50

App    Integration   
Java    Python    Android   
United States      
RapidValue Company Profile, Apps, Reviews   
RapidValue
Founded: 2009
Employees: 200

App    Integration   
Android    iOS    Blackberry   
United States    India      
Appmosphere Company Profile, Apps, Reviews   
Appmosphere
Founded: 2013
Employees: 0

App   
Android    iOS    Blackberry   
United States      
Are you sure, you can find a capable, trustworthy & affordable mobile app developer, all by yourself?

Looking to Build a Mobile App?

Here are some of the best apps built by developers from our network.
TunerTool by inqbarna - App Development Company in Barcelona, Catalonia, Spain
  TunerTool
by inqbarna
iOS   
 4045
        
THE ULTIMATE SALES TOOL - Audi by Mutual Mobile - App Development Company in Austin, Texas, United States
  THE ULTIMATE SA...
by Mutual Mobile
iOS   
 4457
        
WORK[etc] by ThinSlices - App Development Company in Iasi, Iasi, Romania
  WORK[etc]
by ThinSlices
Android    iOS   
 6841
        
JobBoss by Appmosphere - App Development Company in Minneapolis, Minnesota, United States
  JobBoss
by Appmosphere
iOS   
 7774
        

Post Your Project

Vishruth-ContractIQ

Hi!
I'm Vishruth. My colleagues & I work everyday to make ideas see the light of the day.

Your ideas deserve the best developers. We’ll find your best match within days. It’s a promise. Talk to you soon!

Everything you need to know about outsourcing!

     
About •  Careers •  How it works for Developers •  FAQ •  Contact •  Blog •  RSS

© 2012 - 2016 ContractIQ   Terms of Service   Privacy Policy