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Lifecycle Messaging - Think how you do it for app users!

Added about 3 years ago | As appeared first on Redeye VC | Author: Josh Kopelman

I recently blogged about the importance of conducting a cohort analysis to track user retention.   A good cohort analysis helps you understand how many customers you keep and how many you lose.  So now what?

I'm surprised how little pro-active messaging/communication most Internet companies do.  And if they do send me an email, it tends to be a generic weekly promotional email that they send to all users.  One thing that I learned at half.com is the importance of lifecycle messaging -- in which you deliver different messages to different users based on where they are in their lifecycle.  

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