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App monetization is an exception than rule!

over 3 years ago | From Intel | Blog | Author: Wendy Boswell

"The vast number of mobile apps may imply that mobile is a new revenue stream that will bring riches to many," said Ken Dulaney, vice president and distinguished analyst at Gartner. "However, our analysis shows that most mobile applications are not generating profits and that many mobile apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun. Application designers who do not recognize this may find profits elusive….There are so many applications that are free and that will never directly generate revenue. Gartner is forecasting that, by 2017, 94.5 percent of downloads will be for free apps," said Mr. Dulaney. "Furthermore, of paid applications, about 90 percent are downloaded less than 500 times per day and make less than $1,250 a day. This is only going to get worse in the future when there will be even greater competition, especially in successful markets."

The study also talked about how people are actually finding apps; most people use their friends in real life and on social networking platforms to find apps that work for them, along with ads and “recommendation engines”. Consumers are growing increasingly weary of sorting through all the vast array of available apps; while they appreciate the variety in general, it’s becoming more and more difficult to find the wheat as opposed to the chaff...

       

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Top Mobile App Development Companies

GoVisual App Design & Development Company Profile, Apps, Reviews   
Go Visual App Design & Development

Apps must be user-friendly, perform well and look amazing. This is what we aim for when we design and build them. .more

Employees: 10
Founded: 2010
Technologies:   Android    iOS   
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Veenendaal, Netherlands

Mutual Mobile Company Profile, Apps, Reviews   
Mutual Mobile

We provide: expertise to help make the right decisions about where to invest in mobile, and the ability to execute flawlessly with award-winning design, engineering, and project management resources..more

Employees: 500
Founded: 2009
Technologies:   iOS   
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Austin, US

Appmosphere Company Profile, Apps, Reviews   
Appmosphere

We do iOS, Android and Windows Applications. Website, Mobile and Interface Design..more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
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Minneapolis, US

Zco Corporation Company Profile, Apps, Reviews   
Zco Corporation

Zco Corporation is a tried-and-true software development company that has been living and breathing technology for over 25 years. Its team was handpicked for specialties in mobile app development, ...more

Employees: 250
Founded: 1989
Technologies:   PHP    Java    Android    iOS    Blackberry    Windows Mobile    HTML5    Symbian   
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Boston, US

Nashua, US

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