The Future of UI and the Dream of the ‘90s
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I once worked for a client where I was the only Designer on the team and the only female involved in building the product. The client was obsessed with integrating ‘social.’ Despite my general dislike of arbitrary social functions, they were adamant that it had to happen so I moved ahead with creating a heart icon to represent a ‘Like’ function. It was a small piece of a much larger UI redesign so I assumed it would be glossed over and I could focus on fighting the bigger battles.
I tested various animations for the action and a few hours later, the heart icon was axed by a developer. When further questioned, I found out that someone on the team decided it was too feminine (i.e. too tied to our emotions) and that a man wouldn’t want to click on it...