Everything we know about mobile
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Here’s what I know about mobile so far:
1. It’s rapidly reaching *everyone* around the world.
2. You have seriously limited ‘in-app’ attention from most people. They may go back to the app many many times throughout the day, but they aren’t spending a large amount of time ‘hanging out’ once they are there.
**This might simply be a side effect of not having solved enough *serious* problems with mobile yet…
3. Partially because of #2 People currently prefer *very* specific and focused experiences (the OS is the portal)...