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Science of app virality

Added almost 3 years ago | As appeared first on Kissmetrics | Author: Carter Bowles

Memes and viral content are not the same thing. Viral content is shared, while memes are mimicked. Viral content is surprising, intense, positive, interesting, and actionable, often because it is awe-inspiring and hilarious. Memes, on the other hand, are amateur, simple, funny, flawed, repetitive, and whimsical. 

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