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Building an app for engagement - Think of the app as a gear and not as an interface!

Added about 3 years ago | As appeared first on techcrunch.com | Author: Semil Shah
Editor's Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil. Yes, we all know...If you're reading TechCrunch, there's a great chance we all look at our phones too many times during the day, during meetings, during conversations, during dinner, and every other piece of dead time in between. Mobile apps and the connectivity they provide to us induce addictive behaviors. So, as we think about h...
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Having an audience even before you build your product can help you gain quick feedback, accelerating growth.
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"Somewhere you can type a person's name and view a bunch of info" - Zuck, early FB 'pitch'.
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Against supposed convention, Tesla started with high-priced products which funded lower cost ones.
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