Mobile Scale & the future - As told by Ben Evans (A must read analyst of the mobile age)!

Most probably you know this feeling. You open up a new web page and half way through reading the content on it but suddenly you’re interrupted by a huge overlay asking for your email address. In most cases, your immediate reaction will be either to close overlay or to close an entire page with th...  ...Read more

Like every startup founder who had invested a lot of sweat, money and time in building something, I stayed adamant like a lioness protecting her cubs. Once I asked them, “Don’t you realize how much efforts I’ve put in building this?” The person replied, “I do realize. But I don’t give a rat’s as...  ...Read more

Leading marketers are evolving their approach to measurement and prioritizing the long-term value of customers. Matt Lawson, director of performance ads marketing at Google, explains how three simple mindset shifts can help marketers drive sustainable growth. The beauty of digital has always b...  ...Read more

By Rob Goodman and Jimmy Soni For the last five years, we lived with one of the most brilliant people on the planet. Sort of. See, we just published the biography of Dr. Claude Shannon. He’s the most important genius you’ve never heard of, a man whose intellect was on par with Albert Einst...  ...Read more

“Growth hacks,” like Hotmail’s inclusion of a signup link in its user’s default email signature, can be extremely helpful in driving viral growth early in a product’s path to product market fit (PMF). However, sustaining long-term growth and reaching hundreds of millions of users requires a scien...  ...Read more

Gina Gotthilf, VP of Growth at language education platform Duolingo, is reluctant to spill one of her favorite A/B tests, but it’s too good not to share. “You know that little red dot on your app icon that indicates there’s something new, or something unresolved? That led to a six percent ...  ...Read more