* Mobile, context and discovery
! February 2014 ! Benedict Evans @benedictevans www.ben-evans.com
* Mobile scale Discovery 2
* The future is mobile
Global annual unit sales (m)
1,250
1,000
750
500
250
0
1995
PCs 1997 1999 2001 2003 2005 2007 2009 2011 2013 Smartphones and tablets 3 Source: Enders Analysis
* Mobile overtaking PC install base
Global active install base (m)
2,000 1,500 1,000 500 0
Jun-2007
PCs Jun-2008 Jun-2009 Jun-2010 iPhone & Android smartphones 4 Jun-2011 Jun-2012 Jun...
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