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How does Flurry optimize CTRs for the ads they serve?

Added about 3 years ago | As appeared first on tech.flurry.com | Author: flurrytechblog
Flurry, being an integral part of the mobile app ecosystem, has very interesting data sets and consequently highly challenging problems. Flurry has insights into the 370K apps that have the Flurry Analytics SDK installed across the 1.1 billion unique mobile devices that we see per month. While there are corollaries to the web world, there are quite a few data science problems at Flurry that are just brand new and not necessarily derivative of the analogous web world problem. The most challeng...
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