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Brands go where there is attention. Warm up to mobile messaging as ad platforms.

Brands go where there is attention. Warm up to mobile messaging as ad platforms.

Added almost 3 years ago | As appeared first on taylordavidson.com
"The winners have been picked," said Mr. Davidson. "How do you compete with one of the major DSPs? I don't see it." Which I believe is true, but only for the moment. We're at the cusp of a major shift in consumer behavior that will create many new opportunities for adtech startups. If you want to figure out the future of adtech, look to where consumer technology is going. For example, let's talk about mobile messaging. In 2004 an estimated 600 million people worldwide used instant messenger...
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