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What does it take to succeed as an app?

Added almost 3 years ago | As appeared first on vccpmedia.com
Nathan Levi, Head of Media Clients will often ask me for the best strategies and tactics to market an app. How does the promotion of an app differ to the acquisition strategies we use to drive traffic to a website? How can I get more downloads? How can I increase usage? These are perhaps the wrong questions. On a tactical level, driving app downloads isn't really that difficult. Mobile ad networks (i.e. Admob and Inmobi), 'click to download' ads (i.e. Google and Facebook), and SMS and MMS op...
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