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The Half-life of mobile apps!

Added about 3 years ago | As appeared first on blog.flurry.com | Author: Mary Ellen Gordon PhD on Thu Feb 20 2014
Email Article Developers devote a lot of attention to the time immediately after an app is launched. How quickly is it growing? Will it go viral? How is it ranking in app stores? While that launch period is critical, managing apps well throughout their entire lifecycle means also paying special attention to what happens after an app peaks. Does it decline precipitously or manage to hold much of its audience for a long time? We explore the post peak phase of the lifecycle of mobile apps usin...
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