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Just one player, paid $10000 every month on a game. Such skewed is monetization

Added almost 3 years ago | As appeared first on recode.net | Author: Eric Johnson
Oh, you've spent a couple dollars on Candy Crush? How cute. In a mobile monetization report released today, app testing firm Swrve found that in January, half of free-to-play games' in-app purchases came from 0.15 percent of players. Only 1.5 percent of players of games in the Swrve network spent any money at all. The latter finding is in line with what the advocates of free-to-play have been saying for years: Players don't have to pay anything to enjoy the game. But the former stat underscor...
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