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In-app purchases better than paid apps? - Data says so!

Added almost 3 years ago | As appeared first on jury.me | Author: Michael Jurewitz
The great fear for many of us in the App Store is the phenomenon of falling prices. We have all experienced the feeling of a "race to the bottom" and many of us have bemoaned the greater inertia we have felt in the market. Our livelihoods, our families, and our future successes are at stake. Unsurprisingly, this has been a consuming thought for many years. My theory going into this analysis is that the phenomenon of falling prices … has largely been a self-inflicted wound. With this in mind, ...
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