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Location based ads is not about showing ad. It's about understanding patterns.

Added almost 3 years ago | As appeared first on adexchanger.com
"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Krishna Subramanian, Chief Marketing Officer at Velti When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at a given moment. They're missing the point. The real value of location data lies in the context, what it tells them about who that person is. Instead of trying t...
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