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Location based ads is not about showing ad. It's about understanding patterns.

Added about 3 years ago | As appeared first on adexchanger.com
"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Krishna Subramanian, Chief Marketing Officer at Velti When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at a given moment. They're missing the point. The real value of location data lies in the context, what it tells them about who that person is. Instead of trying t...
Continue reading on www.adexchanger.com
       

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As your team grows, you'll need more managers. Try to look for those who'll make you obsolete.
As your team grows, you'll need more managers. Try to look for those who'll make you obsolete.
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Current customers spend 67% more than any future customer. Worth trying to retain.
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Long-form content will keep getting your consistent backlinks, as you'll be considered an expert.
Long-form content will keep getting your consistent backlinks, as you'll be considered an expert.
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When conducting user interviews, make sure to tell them there are no 'right' or 'wrong' answers.
When conducting user interviews, make sure to tell them there are no 'right' or 'wrong' answers.
Added 2 days ago | As appeared first on uxdesign | Author: Fabricio Teixeira

Know when to listen to your users, and know when to ignore them. Equally important.
Know when to listen to your users, and know when to ignore them. Equally important.
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