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Mixpanel plots app addiction on a chart!

Added almost 3 years ago | As appeared first on recode.net | Author: Suhail Doshi CoFounder and CEO Mixpanel
At the end of the day, developers all want the same thing: To build products that are useful, beloved and seamlessly integrated into people's daily lives. At Mixpanel, we've always dissuaded customers from relying on "bullshit metrics" like DAU and MAU. In our view, a truer indicator of success is retention, which will tell you (and your investors) how sticky a product is, and how many users return to it after their first experience. Whether you're building a game, a social network or a CRM ...
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