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Native ads are not doing well. In another news, Sky is not falling.

Added about 3 years ago | As appeared first on recode.net | Author: Peter Kafka
Advertisers love the idea of "native ads" — marketing messages that sort of look like "real" content — because they think that Web surfers who ignore other ads will pay attention to the new format.* This sounds interesting in theory, but less convincing when you actually look at the stuff native advertisers are creating, which often resembles lousy versions of "real" content — stiffly written advertorials that no one except the person who paid for it would ever willingly look at. And, sure en...
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