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Native ads are not doing well. In another news, Sky is not falling.

Added about 3 years ago | As appeared first on recode.net | Author: Peter Kafka
Advertisers love the idea of "native ads" — marketing messages that sort of look like "real" content — because they think that Web surfers who ignore other ads will pay attention to the new format.* This sounds interesting in theory, but less convincing when you actually look at the stuff native advertisers are creating, which often resembles lousy versions of "real" content — stiffly written advertorials that no one except the person who paid for it would ever willingly look at. And, sure en...
Continue reading on recode.net
       

What your peers are reading!

Once you convince everyone you're a thought leader who knows more than most, you'll never need marketing.
Once you convince everyone you're a thought leader who knows more than most, you'll never need marketing.
Added about 6 hours ago | As appeared first on thinkgrowth | Author: Janessa Lantz

Having a few high-paying customers will mean you pay more attention to them than other customers.
Having a few high-paying customers will mean you pay more attention to them than other customers.
Added about 6 hours ago | As appeared first on signalvnoise | Author: Jason Fried

A product manager is an expert on the product. But he must also be an expert on his customers.
A product manager is an expert on the product. But he must also be an expert on his customers.
Added about 6 hours ago | As appeared first on hackernoon | Author: Andy Lee

Everything's great when your company is scaling up. But when it's going down? This:
Everything's great when your company is scaling up. But when it's going down? This:
Added 1 day ago | As appeared first on thinkgrowth | Author: Andrew Rodwin

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