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Native ads are not doing well. In another news, Sky is not falling.

Native ads are not doing well. In another news, Sky is not falling.

Added over 2 years ago | As appeared first on recode.net | Author: Peter Kafka
Advertisers love the idea of "native ads" — marketing messages that sort of look like "real" content — because they think that Web surfers who ignore other ads will pay attention to the new format.* This sounds interesting in theory, but less convincing when you actually look at the stuff native advertisers are creating, which often resembles lousy versions of "real" content — stiffly written advertorials that no one except the person who paid for it would ever willingly look at. And, sure en...
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Too many companies look too far into the future, at the cost of present day feedback & customer support
Too many companies look too far into the future, at the cost of present day feedback & customer support
Added about 6 hours ago | As appeared first on ContractIQ | Author: ContractIQ

Every inch of the screen on mobile is valuable. Show only the essentials, and keep it simple
Every inch of the screen on mobile is valuable. Show only the essentials, and keep it simple
Added 1 day ago | As appeared first on Entrepreneur | Author: Jonathan Long

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