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Defining app user experiences like game levels!

Added about 3 years ago | As appeared first on thenextweb.com | Author: Sangeet Paul Choudary
Sangeet Paul Choudary analyzes business models for Internet startups at his blog Platform Thinking. You can follow him on Twitter where he is @sanguit. It's never been easier to build an app. Conversely, it's never been more difficult to gain adoption for one. There are several challenges that mobile app developers face today. To start with, app discovery itself is broken. Current app stores lack the robustness that Google brings to web content discovery. They also lack the design-for-discove...
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