Why Google is actually better of when search shifts to mobile!
Added over 2 years ago | As appeared first on pando.com | Author: James Robinson
New research this week from eMarketer predicted a $1.4 billion drop in spending on desktop search advertising this year. The Google impact was latched on to quickly, with even the New York Times pontificating about what risk this posed the search giant. But what few people figured is that money flowing between desktop and mobile is all money that is ending up in the Google bank account anyway. Reading to the end of the report, the conclusions made about the eMarketer research are misguided. G... Continue reading on pando.com
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